Your CPL moved. Yirla tells you why — and what to do about it.

Yirla connects your LinkedIn, Google, and Meta ad accounts and watches them 24/7. When performance shifts, you get the reason, the recommendation, and the alert — before your next weekly report, not after.

No credit card. No automated changes. You approve every move.

Running paid media for teams at

BILL APPEN ★ G2
Yirla's bloodhound mascot sitting front and center — long ears, blue collar, a magnifying glass hanging from the collar like a tag, and a scent trail of campaign signals at his feet

this alert saves your Monday

The problem

Why did my CPL go up? Your dashboard won't say.

Every paid media team knows these three weeks. They just shouldn't be every week.

Your CPL jumped 30%. Nobody can tell you why.

The dashboard shows you the number. It shrugs at the reason. Creative fatigue? A competitor? Audience saturation? You're guessing with real money.

With Yirla

You get the reason, and the move to make about it.

Monday reporting eats 10–15 hours of your week.

Exports. Screenshots. Spreadsheets. Slides. By the time the report looks presentable, the week is half gone and the numbers are already old.

With Yirla

Just ask. Ask Claude, with Yirla connected, or ask Yirla — and the answer comes back complete and clear enough to forward to your boss as-is. You just ask the question.

Your competitors launched something Monday. You'll find out Friday.

Someone on your team is scrolling ad libraries by hand right now. It's slow, it misses half of what's running, and it's stale before it reaches a slide.

With Yirla

Competitor moves land in your feed (and your Slack) when they happen, not at the next manual check.

How it works

Connected in minutes. First insights within 24 hours.

1

Connect

Link LinkedIn, Google, and Meta — plus HubSpot or Salesforce for pipeline context. Five minutes, read-only.

2

Yirla watches

Every campaign, audience, and creative is watched around the clock — Yirla detects the shift, explains the why, and recommends the move.

3

You decide

Get the recommendation and the reasoning behind it. Approve it, ignore it, or ask Yirla a follow-up.

Connects to LinkedIn Ads Google Ads Meta YouTube Instagram HubSpot Salesforce Google Analytics

Read-only access to your ad accounts. Your data never trains our models. Kept for 90 days, and deleted on request.

Features

What is Yirla watching while you're not?

Everything below runs on your live account data — not benchmarks, not guesses.

Competitive intelligence

What are your competitors running right now?

Know what competitors are running before it hits your pipeline.

See competitor campaigns, messaging, and creative in one view — launches, new angles, and who's targeting your buyers. No more manual ad-library scrolling.

Yirla tracks about 20 million advertisers across LinkedIn, Google, and Meta, so a competitor's Monday launch shows up in your feed on Monday.

The Yirla bloodhound nose-down on the scent trail, holding his magnifying glass over a chart he just found

he caught this scent on Tuesday

AI recommendations

What should you fix, pause, or scale this week?

Every recommendation comes with the why attached

Know exactly what to fix, what to pause, and where to move budget — with the "why" attached to every recommendation, ranked by expected impact on pipeline.

Every recommendation names the campaign, the cause, and the move.

he approves this one

See what Yirla finds in your accounts. First insights within 24 hours of connecting.

Start free for 14 days
Ask Yirla

Why pull reports when you can just ask?

Ask questions. Get answers. No analysis required.

Skip the pivot tables. Ask in plain English and get an answer built from your own campaign, competitor, and pipeline data — with the numbers shown, not buried.

Yirla answers from your connected accounts only: your spend, your audiences, your competitors.

Get your data out

Can you take your numbers out of the dashboard?

Ask for it here, use it anywhere.

Your numbers aren't trapped in another dashboard. Ask Claude (with Yirla connected) or ask Yirla for the data that matters to you, and it comes back clean, formatted, and ready to use: copy it into your report, forward it to your boss, drop it in Slack, export it. No screenshots, no spreadsheet surgery, no "let me pull that for you."

Ask → get it pretty → send it anywhere. The answer is the artifact — formatted for the person receiving it, not for the tool that made it.

Creative + campaign rankings

Which campaigns are carrying your quarter?

Every campaign. One view.

111 campaigns, sorted by clicks, conversions, CPL, or spend — so the campaigns carrying your quarter (and the ones quietly draining it) are obvious at a glance.

Rankings update continuously across LinkedIn, Google, and Meta in a single list — no merging exports from three platforms. Tap a column to re-sort:

Campaign rankings All platforms · This month
Campaign Conv. CPL Spend
Google · Non-brand Core486$142$69.0K
LinkedIn · ABM Retargeting312$168$52.4K
Meta · Webinar Promo274$121$33.1K
LinkedIn · ABM Core198$243$48.1K
Google · Brand Search431$58$25.0K
Audience insights

Which audiences deserve more of your budget?

Scale what works, pull back what doesn't.

Performance by audience segment — title, company size, intent, lookalike tier — so budget moves are obvious instead of argued about in a spreadsheet.

When a segment's CPL drifts 25%+ from your account average, Yirla flags it with the segment's spend attached, so the size of the decision is never a guess.

Yirla for Claude

Use Claude? Yirla plugs right in.

Yirla is in Claude's connector directory. Connect it and ask Claude about your campaigns — Yirla brings the live data, the history, and the paid-media know-how, so Claude's answers are about your accounts, not generic advice.

Same data, same recommendations — in the chat where you already work.

Who it's for

Built for the people who run the ads

Demand Gen Marketers

Walk into every pipeline review already knowing what moved, why it moved, and what you're doing about it — without a weekend in spreadsheets first.

Start free →

Agencies

Manage every client's spend in one view. Spot the account that needs attention before the client does, and send reporting they'll actually read.

Start free →

Growth Marketers

Run more experiments with the same hours. Yirla watches the numbers full-time, so you can spend your time on the next test instead of the last report.

Start free →
Loved by practitioners

What do marketers say about Yirla?

★★★★★
"Yirla saves our team countless hours by replacing manual data pulls with a single, connected view of campaign performance across all our major ad platforms."
VN
Vincent Nguyen
Sr. Marketing Manager, BILL
★★★★★
"Yirla is easy to get actionable insights without digging through multiple reports and dashboards. It helps connect campaign activity back to the accounts that matter, making it easier to prioritize efforts and optimize programs. The platform is intuitive, the data is useful and the team has been great to work with whenever we've needed support or guidance."
DG
Divya Giritharan
Dir. of Marketing, Appen
★★★★★
"Yirla offers advertisers like me more insights and visibility into paid media campaign performance without the manual efforts associated with analyzation. Yirla is particularly helpful at helping with tasks (such as copy creation) and optimization recommendations."
G2
Verified G2
Marketing & Advertising Professional
Pricing

How much does Yirla cost?

$25 /month after your trial

Start free for 14 days. Every feature, every integration, no credit card to start, cancel anytime.

Competitive intelligence AI recommendations Ask Yirla + Claude connector Slack & email alerts All integrations
Start free for 14 days

One plan. No tiers, no talk-to-sales.

FAQ

Questions, answered straight

No. Yirla recommends; you decide. Nothing changes without your approval.

Yes. Yirla connects read-only to your ad accounts.

LinkedIn, Google Ads, Meta, YouTube, and Instagram — plus HubSpot, Salesforce, and Google Analytics for pipeline context.

Connect in minutes; first insights within 24 hours.

Free for 14 days, then $25/month per seat — every feature, every integration, and the Claude connector included for every seat.

We'll invite you to move to the $25/month plan. During our launch period nothing shuts off on day 15, and there are never surprise charges — we never took your card.

Yes — add Yirla as a custom connector in Claude (Settings → Connectors → Add custom connector), or connect it from inside Yirla.

Connect your ad accounts. See what Yirla finds in 24 hours.

Start free for 14 days

No credit card. You stay in control.

The Yirla bloodhound sitting proudly, magnifying-glass tag on his blue collar, at the end of a scent trail of charts, ads, and clicks
First shift starts tonight.